lzolob has written 64 posts for MARKETING: from the inside

Validate Your Business Idea with this Simple Checklist

Sometimes I get ahead of myself in my posts, diving deep into thoughts and business issues that are way downstream in the process of growing your business. In this post I’ll swing the other way to the very beginning, where even capable founders fall off track when creating business ideas or taking them to market. … Continue reading

The Root Causes of Meeting Misery

Just to set expectations – This is not a post that points out how meetings are too long or poorly planned. Those have been written….many times…over the course of years. And yet, here we still are. This is a post that uncovers why such problems exist (and persist). Yes, as I tend to do, I look beyond the symptoms of … Continue reading

True Productivity Innovation will Ignite Your Team

This is neither the time nor the place for simple hacks; we need thinking that is more potent. While I do value the various listicles out there that remind you to eat a good breakfast in the morning, exercise and shut down your emails for extended stretches during the day, it’s time to take it … Continue reading

This Checklist will help you Free up Work Time

Raise your hand if you feel you have too much time on your hands. . . . . . . . . . . . . . . . . . :::::::crickets chirping ::::::::::: . . . . . . . . . . . . . . . . . . Didn’t think so. … Continue reading

Before We Slam Another Millennial, Let’s Look in the Mirror

Even as a non-Millennial, I just can’t wrap my mind around this ongoing ruthless and public practice of dismissing the entire generation coming up behind us. Typically the criticism comes with terse anger from those deeper into the Gen X or Boomer set. This time, however, we have been treated to the pseudo-intellectual snobbery of … Continue reading

Can You Lead a Diverse Workforce?

Yup. It’s happening. A white (middle-aged) dude from rural Canada is going to saddle up and champion a conversation on diversity. Actually, a topic like this coming from someone with my profile may not be a bad thing. More people who are not visible minorities need to take up the cause – and not just … Continue reading

Interview Like a (Great) Boss for Quality, Fit

The skill of conducting interviews as a hiring manager is one that’s developed over a lifetime. Sure, we all have our tips and tricks to source and identify the unique talent we’re looking for, and there are similarly just as many tips fed into the candidate sitting across the table from you. The result of … Continue reading

Above All, What it Takes to Succeed as an Entrepreneur

You might at first find this post to be a bit pedestrian with its advice. But, if you look past the sub headers and take in my full explanation you will hopefully embrace some insight that is much deeper than what it might seem on the surface. There is tons of great advice out there … Continue reading

Agile Leadership Demands this Instinctive Mindset

One of my career goals is to build a lean and agile organization…from the ground up. There is a certain appeal to the prospect of moving faster than your competitors and adapting seamlessly to the changing marketplace and the customers in it. I also see agility as not only a fiscally responsible endeavor, but a … Continue reading

Are You a Starter or Finisher: Founder or CEO?

I’ve always seen myself as a starter more than a finisher. I’m a dreamer, an ideator and yeah sometimes even a good planner.  But once I ‘get it’ and can somehow see the finish line I’m tempted to move on to the next thing. Talk to the 3 novels on my nightstand with a bookmark … Continue reading