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The (Real) Barriers to Marketing Innovation

If you already work in marketing and unless you work in cutting edge tech, you probably feel like you’re never doing enough that’s ‘new’.  You agonize over how your consumer base is evolving in how it learns or even receives information yet you know you’re just not keeping pace.  Budget levels are under pressure, which … Continue reading

Just-in-Time (JIT) Hiring has Arrived!

As recently as 20 minutes ago before I sat down to type, my main message was going to be that JIT hiring is coming. Already, as I have studied this phenomenon more, I have grown to realize that I was almost a step behind.  It’s already here. The early model of JIT hiring is what … Continue reading