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The Curse of Being Right

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.” – Dale Carnegie So it has now come to this. I think I have finally hit a wall. One of my favorite pastimes … Continue reading

Build Brand Partnerships Efficiently

Throughout my marketing career I have either led, supported or observed attempts to create worthwhile brand partnerships and sponsorships. Not surprisingly, much of the dealmaking focus ends up being on gives and gets….and particularly the gets! After all, you pursue these agreements to help illuminate your brand and give legs to your marketing campaigns. If … Continue reading